Morgan Hollingworth - Public Affairs & Association Management

Author Archives: Kari

The Benefits of Membership in a Professional Organization

Here at Morgan Hollingworth, our expertise lies in managing all aspects of trade and professional associations.  It is our job to create value for our client organizations and deliver exceptional service to their leaders, members and other stakeholders – but it wasn’t until recently, when I joined a professional association for myself, that I fully [...]

7 Best Practices in Email Marketing for Associations

Email is a marketing tool that has been used (and abused) for years. Whether your Association is using it for member retention, event and conference marketing, generating non-dues revenue, membership surveys or something else, it is imperative that you have a strategy in place. During this past week, I have been doing a lot of research [...]