Here at Morgan Hollingworth, our expertise lies in managing all aspects of trade and professional associations. It is our job to create value for our client organizations and deliver exceptional service to their leaders, members and other stakeholders – but it wasn’t until recently, when I joined a professional association for myself, that I fully [...]
I have always given the occupants at 1600 Pennsylvania Avenue the benefit of the doubt (whether I voted for them or not) because I want to see our great nation stay great. That is why it was such a thrill to have worked and studied in Washington, D.C. during the 70s when there was so [...]
As the economy still stands in a recession and members and sponsors are watching their money more closely; Associations today need to come up with more creative and smart ways of planning their meetings. How can your organization save money and still make it attractive to your members and sponsors without losing attendance? Here are [...]
We’ve all seen it, the glazed looks as your board scans an income statement, the attempt to give away the store for some pet project, the attempts to run the Treasurer off the Board for keeping the nonprofit financially viable, the efforts to ramrod unbudgeted expenditures through Board meetings. But what’s a new Treasurer to [...]
Email is a marketing tool that has been used (and abused) for years. Whether your Association is using it for member retention, event and conference marketing, generating non-dues revenue, membership surveys or something else, it is imperative that you have a strategy in place. During this past week, I have been doing a lot of research [...]
We're getting our blog, Morgan Hollingworth Public Affairs and Association Management (Morgan Hollingworth for future postings), started shortly before our website re-launch in order to say hello to all of you who are friends in the public affairs and non-profit association management communities and to share what we have learned working with volunteers and community [...]
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